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    A new kind of business

    Since 1994 Haldane Martin, a trained industrial designer, has been working in the furniture design industry in South Africa.

    Over the years he has produced iconic and award-winning designs such as the Zulu Mama Chair, Songololo Sofa and New Slant shelving system, under his eponymous design range, Haldane Martin.

    Over the past few years Martin has increasingly become involved in interior design projects, moving away from purely furniture design and manufacture.

    "The furniture business, to be honest, took a knock when the recession started and it’s been a tough few years.

    We started doing interiors as a way to keep afloat,” Martin explains.

    According to him the furniture business is a tough one everywhere in the world but South Africa has several unique challenges.

    “In the last few years there has been a huge influx of imported furniture and really inexpensive copies that are being made almost as well as the originals.  For products